I don’t consider myself an early adopter. I am rarely the first to try-out new stuff, neither do I feel the urge to do so. I prefer to be part of the early majority over being an early adopter. Yet I pretend to be innovative when it comes to the web. Isn’t that a contradiction? I don’t think so.
My point is in a crucial difference between early adopters and majority. Early adopters will at least be moderately excited about anything new. This excitement can be very delusive. Most services need adoption by the majority before they can be truly successful. The majority doesn’t give a damn about something being new, as long as it’s not significantly adding value to their everyday lives and significantly worth the invested time and effort necessary to get that value. And I think they’re right. True innovation shouldn’t need the assumption of the web being at the very center of people’s lives. That’s because for most people it simply isn’t in that spot. Using the web is a relevant side note in their day to day life, similar to going to the supermarket, reading a magazine in the train to work or going for a stroll on Sunday afternoon. Nothing more—nothing less either.
An innovator should be very cautious for the innovators trap of overexcitement. Being too excited about new stuff to realize that most other people — people that you need to make your new stuff really work — do not share your excitement about the sheer fact that it is new stuff. To them it’s just stuff.
I don’t want to lose touch with this reality and cherish my membership of the early majority.