Neatness is for historians
Neatness is for historians. For a long time, all the markets for attention-based goods are going to be messy, which means that there are going to be huge opportunities for people (like you?) able to get that most precious asset (our attention) for free. At least for a while.
So true. Want to be a successful marketeer? Don’t expect too much from marketing school, but try and err, try and err, try and err.
From Malcolm is wrong by Seth Godin.
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