The Ultimate Sophistication
Note to self: from now on, if people ask me what I do for a living, this is what I should tell them.
“If you read the Apple’s first brochure, the headline was ‘Simplicity is the Ultimate Sophistication.’ What we meant by that was that when you first attack a problem it seems really simple because you don’t understand it. Then when you start to really understand it, you come up with these very complicated solutions because it’s really hairy. Most people stop there. But a few people keep burning the midnight oil and finally understand the underlying principles of the problem and come up with an elegantly simple solution for it. But very few people go the distance to get there.” –Steve Jobs (1984)
P.S. You should follow me on Twitter here.
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August 16th, 2011 at 11:44 pm
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